Our editorial standard is enforced by the publishing system, not by memory. An article that fails a required check is held as a draft and cannot go live until it is fixed.
#What every article must carry
| Requirement | Minimum |
|---|---|
| Cited sources | 2 |
| Key takeaways | 3 |
| Answered questions (FAQ) | 3 |
| Structured sections | 3 |
| Internal links | 2 |
| Data table | Required on reviews, shortlists, comparisons and research |
| Alt text on images | All, no exceptions |
| Hand-written meta description | Required |
#Provenance rules
- A price without a link to its source is rejected.
- A pool size without a link to its source is rejected.
- A success rate without a sample size is rejected.
- A figure marked measured without a test date and a method link is rejected.
An administrator can record a documented exception, and the exception is stored on the article. There is no silent override.
#Independence
- No provider sees a review before it is published.
- No provider can buy a score, a ranking, or a place on a shortlist.
- Commercial links are marked in the page markup and disclosed in plain language on the page.
- A negative finding is published whether or not a commercial relationship exists.
#Authorship and accountability
Articles carry a named author. Where a second person has checked the facts, that person is named too. Author profiles state relevant background so you can judge the source.
#Updates and corrections
We do not bump dates to look fresh. When an article is substantively updated, the change is described under the byline. Corrections to factual errors are made promptly and noted on the page.
#AI and how this content is made
Tools may assist with drafting and editing. They do not decide a score, and they never generate a figure. Every number on this site is entered by a person from a source they can link, or from a test that person ran. Responsibility for what is published rests with the named author, not with a tool.